Promoting Women’s rights in Iraq

In 2021, our partners created a podcast discussing key issues in the development of women’s rights during the reconstruction of Iraq. Their goal was popularise the rights discourse, especially amongst younger listeners in specific governorates. Despite their efforts, they faced challenges in effectively reaching this target through social media.

Leveraging our access to global digital advertising ecosystems, we tailored our approach to build audience segments that reflected their target.

Our technology enabled them to expand their reach beyond social media, and reach hundreds of thousands of target listeners within a limited budget.

This comprehensive strategy ensured the podcast reached its intended listeners, driving greater awareness and engagement for women's rights in Iraq.